Natural American Spirit

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NAS /// That's the Spirit!


Development of a strategic brand positioning of Natural American Spirit as the original, additive-free tobacco brand in a growing market of mainstream imitators and its communicative translation into all relevant touch points.


That’s the spirit. Introduction of the new organic tobacco range as a unique differentiator from the competition and as an expression of the brand's pioneering spirit.


We have applied the sustainable umbrella idea to the entire brand experience - for a holistic and authentic brand appearance at all touch points.

Spirited POS communication – upcycling.



A 360° strategy tailored for DACH and a campaign concept with the possibility of an international roll-out.


Lead agency +KNAUSS
Design agency USOTA
Film production Erster Sinn
POS production Lockengelöt