Natural American Spirit
NAS /// That's the Spirit!
Development of a strategic brand positioning of Natural American Spirit as the original, additive-free tobacco brand in a growing market of mainstream imitators and its communicative translation into all relevant touch points.
That’s the spirit. Introduction of the new organic tobacco range as a unique differentiator from the competition and as an expression of the brand's pioneering spirit.
We have applied the sustainable umbrella idea to the entire brand experience - for a holistic and authentic brand appearance at all touch points.
Spirited POS communication – upcycling.
A 360° strategy tailored for DACH and a campaign concept with the possibility of an international roll-out.