Burgerista
Burgerista /// Always Fresher
Challenge
Brandbuilding and establishment of a successful Austrian burger startup in DACH.
Solution
Redesign of the brand tonality and look and feel at the POS as well as spectacular local store marketing campaigns, which ensured rapid brand awareness and traffic in the stores.
Local store activation: scrapping burgers
Play
Outcome
14,637 scrapped burgers in two days. 192% increase in the number of visitors. And there were even sightings of some McD employees in the stores...
Partner
| Lead agency | +KNAUSS |
| Store design | Matteo Thun |
| Photographer | Kai Stiepel |
| Media agency | United Ambient Media |
| Illustrators | Rocket & Wink |
| Jim Avignon | |
| WRK | |
| Andrej Dorokhin | |
| Marc Herold |
