HIDROFUGAL /// Schweissegal!
Position the dusty deodorant classic Hidrofugal in the highly competitive deodorant market as THE expert against sweat.
Schweissegal! (neologism from "sweat" and "I don't give a sh**") With this provocative artificial word we were the first in the category to openly address the taboo subject of sweat: Never mind sweat! With Hidrofugal you get through the day safely and confidently - schweissegal what happens.
A +KNAUSS Factory Week production
The "Schweissegal" campaign is a best practice example of our +KNAUSS Factory Week. For more information about our fast track brand building process, click here.
"Schweissegal" brought the stagnating brand double-digit growth, made it the fastest growing brand in the deodorant segment and catapulted it to fifth place in the antiperspirant deodorant market.
|Film production||Tony Petersen|
|Music- & sound design||HushHush / Die Stube|