Children for a better World e.V.
Children /// I’ll share.
A nationwide pro bono campaign for the NGO “Children for a better World e.V.” to raise awareness and activate supporters for the organisation and the problem of child poverty in Germany.
Pocket money, monthly income, acting salary - everyone can give a little of what they have. With the clear message "I’ll share" celebrities and children tell how they can support.
Among the participants were celebrities like Eckart von Hirschhausen, Lisa & Lena, Günter Netzer, David Garrett, Pumuckl, Peter Maffay, Victoria Swarovski and Cherno Jobatey.
The poster flight took our message to the streets of Germany. But we also attracted attention online: for example, with a donation chat robot, with profile picture stickers and with online auctions.
Also part of the campaign: Our multiple award-winning radio spot "Enough":
Through the campaign "I give up" numerous new supporters and donations in the 6-digit range for children could be collected. Nevertheless every 5th child in Germany still lives in poverty. This is why +KNAUSS has been supporting the Children association for several years as a permanent partner for communication in its work for children in poverty.