Deutsche See

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Deutsche See /// Family of Fish

Challenge

Lasting corporate communication for Germany’s largest fish manufactory.

Solution

Family of Fish: A coffee table book that tells the fishing story of sustainability and is thus a contemporary document for all people who live with, for and from fish. In this way, we authentically reported on the sensitive topic of sustainability - without using the overused word once.

Play

Result

A spectacle – not only for the category. A finely tuned soundtrack. 90 seconds of goose bumps: We show how entertaining and charming advertising can be - without losing its punch.