KölnBusiness

KölnBusiness /// city marketing

Challenge

Position Cologne alongside Amsterdam and Berlin as an attractive business location to attract companies, investors and skilled workers to the metropolitan region.

Solution

Neuland in Rheinkultur. (Translated, this means “New ground in Rhine culture” which sounds just like “New ground at its finest”. Also, the German chancellor had just described the Internet as “new ground”.)
We combine the promise of an innovative location with the famous, unmistakable Cologne soul and open-mindedness. We convince of this with a campaign that is as provocative as it is informative.