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KölnBusiness /// city marketing


Position Cologne alongside Amsterdam and Berlin as an attractive business location to attract companies, investors and skilled workers to the metropolitan region.


Neuland in Rheinkultur. (Translated, this means “New ground in Rhine culture” which sounds just like “New ground at its finest”. Also, the German chancellor had just described the Internet as “new ground”.)
We combine the promise of an innovative location with the famous, unmistakable Cologne soul and open-mindedness. We convince of this with a campaign that is as provocative as it is informative.

Neuland in Rheinkultur

Big-bang ideas:

Loud, creative actions that statue Cologne's innovative character and make us heard beyond the city limits.


A sustainable and strong 360° package of strategy, umbrella idea and campaign concept for the strong business location with heart and mind.