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Labello /// The Original since 1909.


Development of a large print campaign, which simultaneously defends the brand leadership and creates new enthusiasm for the brand.


There is no better care than the original. Labello's expertise has grown for more than 100 years. In a strong headline campaign, we have made it clear just how long this is. It shows that Labello is the lip care expert with cult status.


We have defended the market leader against small trend and retail brands that have been trying to attack the original for years - and thus maintained Labello's status as a synonym for lip care.