SXWELL Condoms
SXWELL Condoms /// smart = sexy
Challenge
One of the world's leading condom manufacturers faced the challenge of uniting its different brands (spread over 4 continents) under one strategic umbrella and creating synergies through bundled modular communication.
Solution
“Smart = sexy”. Instead of using the “sex clichés” common in the industry, we get involved with the millennium target group by redefining what sexyness really means today.
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Zero condoms // product campaign
Based on our strong umbrella idea "smart = sexy", we have developed the global launch of Zero Condoms. Our campaign claim for the extra-thin condoms: "Dare to be closer". And we show: Real intimacy is about more than just physical closeness.
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Outcome
We have created a globally consistent brand with a strong core concept. By developing content that takes advantage of the specific mechanisms of Facebook and YouTube, we made sure that our target audience listens, pauses and interacts.
Partner
| Lead agency | +KNAUSS |
| Film production | 27km / Sterntag |
| Music production | HushHush |
