SXWELL

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SXWELL Condoms /// smart = sexy

Challenge

One of the world's leading condom manufacturers faced the challenge of uniting its different brands (spread over 4 continents) under one strategic umbrella and creating synergies through bundled modular communication.

Solution

“Smart = sexy”. Instead of using the “sex clichés” common in the industry, we get involved with the millennium target group by redefining what sexyness really means today.

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Zero condoms // product campaign

Based on our strong umbrella idea "smart = sexy", we have developed the global launch of Zero Condoms. Our campaign claim for the extra-thin condoms: "Dare to be closer". And we show: Real intimacy is about more than just physical closeness.

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Outcome

We have created a globally consistent brand with a strong core concept. By developing content that takes advantage of the specific mechanisms of Facebook and YouTube, we made sure that our target audience listens, pauses and interacts.

Partner

Lead agency +KNAUSS
Film production 27km / Sterntag
Music production HushHush