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What is +KNAUSS?

+KNAUSS was founded in Hamburg in 2013. As an owner-managed and independent strategy and creative agency. With a clear mission:

Building Corporate
Rebel Brands.

Large corporations face demanding markets that expect them to provide the flexibility, speed and innovative strength of a start-up. +K has positioned itself for precisely these challenges with our innovative working models, specialized techniques and agile team structure. We have established ourselves as a solid partner among the leaders in German business. For good reason, +K is part of the “Blue Circle”, Beiersdorf AG's exclusive, preferred partner network.

+K in the press.

Horizont 2019

+K is “The smallest big agency in the world.”


W&V 2019

Generation Z demands commitment and honesty


Hamburger Abendblatt 2019

"Children for a better World" helps 100 children in Hamburg


MUSE by Clio

#WFH Diaries: Jan Knauss of +KNAUSS


Showreel

Play

Projects and Clients

8X4

Transforming a traditional brand into a Gen Z lifestyle brand.

2015 -
  • Lead agency
  • Creation & strategy
  • Brand building
  • Consulting
  • Product development
  • xAGENCY network
  • 360°
  • CI & CD

LifeStyles

Smart is sexy: Global lead campaign for sexual health care.

2015 -
  • Global lead agency
  • Creation & strategy
  • Brand building
  • Consulting
  • 360°
  • CI & CD

SKIN STORIES

First product launch for Beiersdorf in over 30 years.

2017 -
  • Lead agency
  • Creation & strategy
  • Brand building
  • Consulting
  • Product development
  • xAGENCY network
  • 360°

Ipuro

Repositioning the room fragrance category leader.

2019 -
  • Strategy & creation
  • Brand building
  • Consulting
  • CI & CD

Hidrofugal

Reanimation of a deodorant classic. #SCHWEISSEGAL

2015 -
  • Lead agency
  • Creation & strategy
  • Brand building
  • Consulting
  • Product development
  • xAGENCY network
  • Workshops
  • CI & CD

Oscar&Paul

Mastering Corporate Indie Brands.

2019 -
  • Brand building
  • Consulting
  • xAGENCY network

Labello

Brand activation for the lip care original.

2019 -
  • Creation & strategy
  • Brand building
  • Consulting

Children for a better World e.V.

Pro bono commitment to eradicating child poverty.

2016
  • Strategy & creation
  • Brand building
  • Consulting
  • CI & CD
  • 360°

Natural American Spirit

Repositioning the original as 100% organic.

2012 - 2013
  • Lead agency
  • Creation & strategy
  • Brand building
  • Consulting
  • CI & CD

Deutsche See

Sustainable corporate communication for Germany's largest fish manufactory.

2010 - 2015
  • Lead agency
  • Creation & strategy
  • Brand building
  • CI & CD
  • Workshops

NIVEA

Activation of Germany's “Most Trusted Brand.” (Reader's Digest).

2016 - 2018
  • Creation & strategy
  • Promo campaign
  • 360°

Jochen Schweizer

Transforming the voucher retailer into an experience expert.

2010 - 2018
  • Lead agency
  • Creation & strategy
  • Brand building
  • Consulting
  • Product development
  • Workshops
  • 360°
  • CI & CD

Botterram

Repositioning a traditional margarine brand.

2018
  • Creation and strategy
  • Brand building
  • CI & CD

Polestar

Brand consulting for the European Tesla chaser.

2019
  • Strategy
  • Consulting
  • Workshops

PAYBACK

Launch of the first mobile payback app.

2016
  • Lead agency
  • Creation & strategy
  • Brand building

BURGERISTA

Establishing the burger start-up in Germany.

2015 - 2017
  • Lead agency
  • Creation & strategy
  • Brand building
  • Consulting
  • Workshops
  • CI & CD
all Projects minimize

New business inquiries

Marit Müller / Account Director
T. +49 (0)40 43 094 094
info@plusknauss.com