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What is +KNAUSS?

+KNAUSS was founded in Hamburg in 2013. As an owner-managed and independent strategy and creative agency. With a clear mission:

Building Corporate
Rebel Brands.

  • BUILDING: We never stand still. We want to inspire people with brands.
  • CORPORATE: We are demanding. Together we shake up rigid structures.
  • REBEL: We are convinced. And convincing. Our rebellion creates freedom for change.
  • BRANDS: We take responsibility. Our work makes brands uncopyable.



    Creativity without strategy is art.

    It is no longer sufficient to simply design and produce advertising material. Marketing technologies, customer value management and performance-oriented brand strategy must be understood and combined to form an integral whole from day one.

    BUT: Without a great idea, data and tech are just tools! +KNAUSS combines the best of both worlds:

    strategic thinking
    +
    creative excellence.




    Large corporations face demanding markets that expect them to provide the flexibility, speed and innovative strength of a start-up. +K has positioned itself for precisely these challenges with our innovative working models, specialized techniques and agile team structure. We have established ourselves as a solid partner among the leaders in German business. For good reason, +K is part of the “Blue Circle”, Beiersdorf AG's exclusive, preferred partner network.

+K in the press.

Horizont 2019

+K is “The smallest big agency in the world.”


W&V 2019

Generation Z demands commitment and honesty


Hamburger Abendblatt 2019

"Children for a better World" helps 100 children in Hamburg


MUSE by Clio

#WFH Diaries: Jan Knauss of +KNAUSS


Showreel

Play

Projects and Clients

8X4

Transforming a traditional brand into a Gen Z lifestyle brand.

2015 -
  • Lead agency
  • Creation & strategy
  • Brand building
  • Consulting
  • Product development
  • xAGENCY network
  • 360°
  • CI & CD

LifeStyles

Smart is sexy: Global lead campaign for sexual health care.

2015 -
  • Global lead agency
  • Creation & strategy
  • Brand building
  • Consulting
  • 360°
  • CI & CD

SKIN STORIES

First product launch for Beiersdorf in over 30 years.

2017 -
  • Lead agency
  • Creation & strategy
  • Brand building
  • Consulting
  • Product development
  • xAGENCY network
  • 360°

Ipuro

Repositioning the room fragrance category leader.

2019 -
  • Strategy & creation
  • Brand building
  • Consulting
  • CI & CD

Hidrofugal

Reanimation of a deodorant classic. #SCHWEISSEGAL

2015 -
  • Lead agency
  • Creation & strategy
  • Brand building
  • Consulting
  • Product development
  • xAGENCY network
  • Workshops
  • CI & CD

Oscar&Paul

Mastering Corporate Indie Brands.

2019 -
  • Brand building
  • Consulting
  • xAGENCY network

Labello

Brand activation for the lip care original.

2019 -
  • Creation & strategy
  • Brand building
  • Consulting

Children for a better World e.V.

Pro bono commitment to eradicating child poverty.

2016
  • Strategy & creation
  • Brand building
  • Consulting
  • CI & CD
  • 360°

Natural American Spirit

Repositioning the original as 100% organic.

2012 - 2013
  • Lead agency
  • Creation & strategy
  • Brand building
  • Consulting
  • CI & CD

Deutsche See

Sustainable corporate communication for Germany's largest fish manufactory.

2010 - 2015
  • Lead agency
  • Creation & strategy
  • Brand building
  • CI & CD
  • Workshops

NIVEA

Activation of Germany's “Most Trusted Brand.” (Reader's Digest).

2016 - 2018
  • Creation & strategy
  • Promo campaign
  • 360°

Jochen Schweizer

Transforming the voucher retailer into an experience expert.

2010 - 2018
  • Lead agency
  • Creation & strategy
  • Brand building
  • Consulting
  • Product development
  • Workshops
  • 360°
  • CI & CD

Botterram

Repositioning a traditional margarine brand.

2018
  • Creation and strategy
  • Brand building
  • CI & CD

Polestar

Brand consulting for the European Tesla chaser.

2019
  • Strategy
  • Consulting
  • Workshops

PAYBACK

Launch of the first mobile payback app.

2016
  • Lead agency
  • Creation & strategy
  • Brand building

BURGERISTA

Establishing the burger start-up in Germany.

2015 - 2017
  • Lead agency
  • Creation & strategy
  • Brand building
  • Consulting
  • Workshops
  • CI & CD
all Projects minimize

New business inquiries

Marit Müller / Account Director
T. +49 (0)40 43 094 094
info@plusknauss.com