What is +KNAUSS?
+KNAUSS was founded in Hamburg in 2013. As an owner-managed and independent strategy and creative agency. With a clear mission:
Building Corporate
Rebel Brands.
- BUILDING: We never stand still. We want to inspire people with brands.
- CORPORATE: We are demanding. Together we shake up rigid structures.
- REBEL: We are convinced. And convincing. Our rebellion creates freedom for change.
- BRANDS: We take responsibility. Our work makes brands uncopyable.
Creativity without strategy is art.
It is no longer sufficient to simply design and produce advertising material. Marketing technologies, customer value management and performance-oriented brand strategy must be understood and combined to form an integral whole from day one.
BUT: Without a great idea, data and tech are just tools! +KNAUSS combines the best of both worlds:
strategic thinking
+
creative excellence.
Large corporations face demanding markets that expect them to provide the flexibility, speed and innovative strength of a start-up. +K has positioned itself for precisely these challenges with our innovative working models, specialized techniques and agile team structure. We have established ourselves as a solid partner among the leaders in German business. For good reason, +K is part of the “Blue Circle”, Beiersdorf AG's exclusive, preferred partner network.
+K in the press.
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Projects and Clients
ODAIntroduction of the Norwegian online supermarket to the German market. |
2022 - | |
GIZEHEstablishment of the brand as a key player in the recreational smoking segment. |
2020 - | |
Oscar&PaulMastering Corporate Indie Brands. |
2019 - | |
Children for a better World e.V.Pro bono commitment to eradicating child poverty. |
2016 - | |
8X4Transforming a traditional brand into a Gen Z lifestyle brand. |
2015 - | |
HidrofugalReanimation of a deodorant classic. #SCHWEISSEGAL |
2015 - | |
Köln BusinessRepositioning as an attractive business location. |
2020 - 2021 | |
LabelloBrand activation for the lip care original. |
2019 - 2021 | |
SKIN STORIESFirst product launch for Beiersdorf in over 30 years. |
2017 - 2021 | |
LifeStylesSmart is sexy: Global lead campaign for sexual health care. |
2015 - 2019 | |
IpuroRepositioning the room fragrance category leader. |
2019 | |
PolestarBrand consulting for the European Tesla chaser. |
2019 | |
NIVEAActivation of Germany's “Most Trusted Brand.” (Reader's Digest). |
2016 - 2018 | |
Jochen SchweizerTransforming the voucher retailer into an experience expert. |
2010 - 2018 | |
BotterramRepositioning a traditional margarine brand. |
2018 | |
Deutsche SeeSustainable corporate communication for Germany's largest fish manufactory. |
2010 - 2015 | |
BURGERISTAEstablishing the burger start-up in Germany. |
2015 - 2017 | |
PAYBACKLaunch of the first mobile payback app. |
2016 | |
Natural American SpiritRepositioning the original as 100% organic. |
2012 - 2013 |
New business inquiries
Mareike Kort / Head of Account
T. +49 (0)40 43 094 094
info@plusknauss.com