Alibier
Challenge
To make our favorite kiosk across the street the world’s best in the neighborhood and beyond.
Solution
Drink local, act local: we invent the beer to the kiosk, promote it with print motifs and social media activities and make it the must-drink in Weidenallee. Beyond that, there’s merch in the form of T-shirts, stickers, bags, etc.
Merch
Result
Ali is the most famous kiosk owner around. The beer sells like hot cakes, the NDR wants to report, you can see people with Ali merchandise in far away quarters of Hamburg and we have our own bar table in front of the kiosk.
