8X4
8X4 /// Freshness By Nature
Challenge
To further fill the brand's contemporary lifestyle with life and at the same time to combine it aspirationally and credibly with product and benefits.
Solution
8X4 stands for freshness. As a premium deodorant with fresh fragrances - and especially important: as the mindset and attitude of the user.
Play
Play
Outcome
An independent moving image campaign for women and men, detached from the classic deodorant codes, which successfully spreads freshness in all relevant TV and online channels, flanked by other social media assets.
Partner
| Lead agency | +KNAUSS |
| Film production | Goodhouse |
| Director | Pascal Kerouche |
| Music production | 2WEI Music |
